Helping a Brand Find its Voice
One of the Ideastream Consumer Products’ brand families, Snap N Store products are sold at Target, Walmart, CVS and many other retail outlets. Their compact size and stylish finishes make them popular home and office storage solutions.
As with Ideastream’s other sites, I focused on optimizing conversion and usability, and building a flexible framework to accomodate frequent updates. I also defined and strengthened the brand’s “voice” with direction on photo shoots, a new color palette and complimenting typography.
Filtered search navigation, simplified one-page checkout, and product recommendations were introduced to enhance user experience. A clear system of hierarchal buttons and typography improves user interaction, establishing familiarity and expectation.
Along with this design, I followed similar objectives with Ideastream’s other brand family sites, Vaultz and Find It, as well as their corporate site which serves as a central catalog for all the products.
As a whole, the redesigns have had enormous impact, with year over year sales up +77% as of November 2012.
Before and After