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Strategic creative leadership across brand development, operational excellence, and digital innovation. Each project connects design craft to measurable business impact.
Celigo
Transforming data chaos into strategic intelligence
Leading an award-winning, in-house rebrand for $100M ARR SaaS company
Givelify
Transforming a digital donation platform through heart-centered brand strategy
Bayer Pharmaceutical
Bringing a new drug to market with humor and empathy
Celigo (internal initiative)
Building operational excellence through strategic process design
Strategic AI integration through human-centered design
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